Our own Lauren Lowen answers your questions about creating art for surface design. We asked the artist to select three questions pertaining to her art career. These are her fascinating answers.
Q. If you hadn’t become a professional artist, what kind of career do you think you would have chosen?
A. Definitely something with a performance element to it. I loved being in plays and musicals in high school, and in another lifetime I would have ended up applying to theatre programs instead. In my art there is a focus on characters and deep love for them. When I’m not creating characters on paper, I’m on stage embodying them!
Q. How old were you when you knew you wanted to be an artist? Describe your earliest artwork.
A. I was always a creative kid. I remember stumbling upon an old art project where the objective was to draw what I wanted to be when I grew up. I said “artist” with a drawing of me by a framed piece of art in a gallery. It was first grade or so, which puts me at about 6 years old. However, it probably wasn’t until I was about 12 or 13 that I really considered it as a serious path. At the time, I was copying all my brother’s comic books and anime I found online (yup, I was one of those kids). I drew silly comics about my bird character with the genius name of “Bird-O” and even started a comic that was inspired by superhero characters like X-Men. That seems so long ago!
Q. What advice would you give to a young person who is just beginning an art career?
A. First of all, you don’t have to be everything to everyone out there. Meaning that it’s OK if your work doesn’t fit with every client or market. I have a thing I do and have been fortunate enough to find the people who need and love my particular skills. This means that some companies or clients that I think are really awesome may not ever need me, and I’m at peace with that. (However, I have been pleasantly surprised at times. You never know!) Many artists ask themselves “What artwork do I have to make to get hired?” and although this is an important question, you really should ask yourself “What is the work I want to be making?” You should answer THAT question first, then move on to finding the proper homes and venues for your art. Do you create funky hand-lettering? Cool, try making some fun greeting cards with it and approach stationery companies for licensing. Or create portfolio pieces that show it being used as a magazine cover and approach editorial clients. Think about what you do and how it can be applied in different scenarios.